Why people use this

People use this because demand has changed

Financial markets started to change big about 15 years ago. The change is gradual, hard to see up close, but it's tectonic. The big, structural change is to do with demand. Take the big bond markets. Central banks are now all-in. Take specialised bond markets, like EM or High Yield. New players are there too. New locals. New foreigners. This change in the game creates winners and losers. To win, you need to focus not only on supply (on the fundamentals of what you are investing in) but also on demand: on how other investors are behaving.

People use this because they want to keep up

Wouldn't it be good if you could see investor demand, and see it changing? Wouldn't it be great if you could understand that change as soon as it could be known, as soon as the data is out? Properly, with all the richness and subtlety? But concisely and clearly, straight to the point?

We call this "Keeping Up". It's what "The Promised Land" looks like! In a way, it's why we're here. It's our mission.

People use this because it is the best solution

If you engage with the data on investor demand, you will find the way the world works is that:
- you don't know where to find the data releases
- nobody notifies you when new data is released
- data releases come in all sorts of (unhelpful) formats
- some data doesn't even get released at all
- this may not be 'big' data , but it's quite big!

In short, you will find that this can't be done well - with a few analysts and a big spreadsheet.

Trounceflow is the first and only company to take the problem on 'head-on', 'from field to fork' and with a modern, tech-centred approach that enables cost-effective solutions to the hard problems that cause the status quo and stand in the way of greatness.

We think we have the best solution; we think we have the only solution! But we think people use this because the cost of using the best solution - paying for us instead of using free alternatives - is far outweighed by the benefit.

If every year we help clients make just one better decision, then that pays for the subscription cost several times over.