Angels have financed almost £1m of the £2m we've spent
Our angels are mostly financial market experts:
Hedge fund CEOs - CIOs - World-renowned strategists.
They can see first-hand that this needs doing.
They can see the way we're doing it is going to pay out.

We are EIS-eligible, and raise £50k-£150k of equity per year. This helps us add a little fuel to the fire. This is a marathon, not a sprint. It's a partnership with clients and investors.
Cumulatively, we've raised about £600k of ordinary equity. A convertible loan, maturing in 2024, raised £320k.

Founder Mike started out with 100%, and now owns 55%.

If you would like to learn more, get in touch via [email protected]


Each month, in addition to the work of founder Mike, a total of around 1,200 hours of work is billed due to:

  • 750 hours from a 'core full time' group of 5 people;
  • 200 hours from a 'peak time' group of of 5 people;
  • 250 hours from a 'core part time' group of 9 people.
There is a peak in the amount of work we need to do. The peak period is from the 10th to the 20th of the month. That's when the 'peak time' people do most of their work.

Of the 20 team members, 35% are female, 65% male; 30% are of Black / African ethnicity (all of whom are located in Africa), 65% of White / European / Caucasian ethnicity (all of whom are located in Eurasia), and 5% Hispanic ethnicity (all located in South America).
Trounceflow is a meritocracy and does not discriminate on any basis other than merit.

Leadership Team

Major decisions are made on a believability-weighted basis by the six-person leadership team, most of whom have been with the company for many years. At the time of writing, the leadership team is 50% male, 50% female and 100% of White / Caucasian ethnicity.
Founder Mike does not expect that the leadership team will remain so ethnically undiverse in the future, given the talent pools in Africa, South America and beyond.